Digital 360
I will help you learn what your marketing data means, understand what works, and plan next steps.
This comprehensive package of services is ideal for small- or medium-sized businesses who recognize the importance of having a strong digital presence in today's marketplace but don't know where to start.
After an in-depth period of study that includes your digital marketing data, your competitors' web presences, and an industry analysis, I present you with a data-rich report, an easy-to-read executive summary, and concrete suggestions for next steps.

What I Study
1. Your Digital Presence- A review of your website's appearance, content, and user experience
- A review of your website's analytics and use data
- An SEO (keyword) analysis of your website to measure its performance in Google
- A review of your social media channels, banner ads, and other digital efforts
- A review of three competitors' websites and a comparison to yours
- An SEO analysis of those websites to measure their performance in Google relative to yours
- A review of those competitors' social media channels and a comparison to yours
- Keyword research to discover consumer search patterns and problem-solving behaviour
- "Social listening" to discover consumer insights, hashtags, and buying behaviour based on social media activity
What You Get
1. Comprehensive Report- A detailed report with research findings and full explanations for reasoning
- Raw data included in appendices
- Key insights from the full report in a slide deck format for easy consumption
- Maximum 10-minute read time
- Suitable for senior decision-makers and other stakeholders
- Two-hour walkthrough of the report, highlighting areas of interest and answering questions
Contact: zachary (at) zacharystrong (dot) net